Established in some of Australia’s greatest towns & cities, all our bakeries have the one thing in common: we want you to feel right at home. As soon as you step inside, we make it our business to take good care of you.

A visit here means a break from the hectic, noisy world outside, while indulging your taste buds to the max. So, do yourself a favour, visit your nearest Beechworth Bakery and find out why so many people agree that we are Australia’s Greatest Bakery.

Oh, and did you know that our guiding motto for quality control is, “If you wouldn’t buy it, don’t sell it.” And that’s exactly what we do. (Or don’t.)

So, why do our customers think we are Australia’s Greatest Bakery?

Because we love making you feel at home. Everything we do in addition to the delicious food we offer is what makes us who we are. It is what sets us apart.


  • offer old-fashioned, friendly & personalised customer service backed by the latest technology
  • employ a team of passionate, fun-loving & caring individuals
  • use only the freshest, quality ingredients, sourced locally wherever possible
  • offer an exciting range of freshly made sandwiches, wraps & rolls, cakes, pastries, pies & all-day breakfast options, not to mention great coffee and a delightful atmosphere
  • are open for breakfast, lunches, snacks and early dinners seven days a week from early to late, for dining in and take away (except for Christmas Day)
  • are a big & fully involved part of our local communities
  • welcome you any time of the day for a well-earned rest from your busy schedule, inviting you to take all the time you like to unwind and relax.

So, go on, make yourself at home because that’s what we’re here for. And if you’re planning on visiting more than just the one Beechworth Bakery, ask the staff in the first bakery you visit for a…

How did we get to where we are today?

It all started in 1974, when Tom O’Toole bought the original Beechworth Bakery building. But then again, it wasn’t yet the Beechworth Bakery; Tom continued with the name he had bought it under: the Ideal Café & Milk Bar. And only three years later he sold it again. So, really, it all began in 1984, when Tom bought the building for the second time. And this time he did call it the Beechworth Bakery.

Built in 1857, the original building was erected as single storey commercial premises, with a second storey and balcony added around 1900. Old legal documents reveal the premises have been home to a shoe shop, dining room and pastry shop.

That same year Tom also bought the drapers next door and extended the production and baking areas at the rear. He doubled the floor space and entrances for customers by opening up into the former drapery premises, and created an outdoor area on the sidewalk to extend seating.

Today Beechworth Bakery boasts six bakeries across Victoria and southern NSW, and is one of Australia’s greatest retail success stories. It has an annual turnover in excess of $14 million, serving well over 1 million customers per year.

But wait, there’s more…

Answering questions like, let’s say, ‘Things to do in Healesville?’, or ‘Where can you get free Internet access in Echuca?’ is part of our service. We make it our job to be helpful. (By the way, the closest free Internet access is right inside each of our bakeries…)