You're Invited!
Join us for the Beechworth Bakery Street Festival as we celebrate 40 years of history, growth, and delicious memories!
Get ready for the most epic event party of the year! Beechworth Bakery has been creating memories since 1984.
Founded by the legendary Tom O'Toole and now guided by the visionary Marty Matassoni, we're closing the street
to bring you a celebration like no other.
Event Highlights:
- Live Performances: Enjoy a lineup of fantastic live entertainment.
- Interactive Workshops & Cooking Demos: Participate in engaging and hands-on workshops for all ages.
- Engaging Activities: Fun for the whole family with a variety of activities, including our new Cookbook signing sessions.
- Local Delights: Savour the flavours of North East producers and the Beechworth community that has supported us for 40 years.
This is an event you won't want to miss! Save the date and stay tuned for more exciting details.
Places to Stay
thank you to our partners & supporters
Beechworth Bakery: A Delicious Legacy Spanning Four Decades
In 1984, Tom O'Toole started a family-owned business with just six team members. The bakery soon became a beloved spot for foodies in regional Victoria and New South Wales. Over the years, the business has grown, and Beechworth Bakery now has eight bakeries and employs around 300 staff members. After retiring, Tom passed the leadership to Marty Matassoni, who now co-owns the bakeries with Tom and continues to uphold the legacy of excellent food and service.
Marty's journey is inspiring. At the age of 13, his father sent him to work at Tom's bakery. Although Marty's parents owned a shoe shop across the road, it was at the bakery where he discovered his passion for baking. He started with simple tasks like cracking eggs and peeling onions, but he quickly learned the ropes of the bakery business. After embarking on a journey of self-discovery, Marty returned to the bakery in 2001 thanks to Tom's unwavering support. In 2006, he became the Managing Director and played a pivotal role in opening the second bakery in Echuca.
Beechworth Bakery has been expanding over the years due to high customer demand and their commitment to providing quality products made in-house by their team, along with excellent customer service. Currently, Beechworth Bakery operates in six more locations, including Albury, Bendigo, Ballarat, Healesville, Yackandandah, and Bright. The bakery has remained family-owned by Tom and Marty, and it continues to thrive with the unwavering support of Marty's wife, Jo, and two children.
As the bakery approaches its 40th anniversary, a year-long celebration is planned, which will culminate in the Beechworth Bakery Street Festival on Saturday, October 19th, 2024.
Join Marty, Tom, their families, and the entire Beechworth Bakery team as they celebrate this significant milestone with a year full of festivities honouring food, community, and the enduring spirit of Beechworth Bakery.
